Friday, 9 December 2011
Task 5 Advertising
The purpuse of this commercial is to advertise laptops and promote Currys. I think this advert would appeal to both male and females and also a lot of people from the age group of 18 to 40 who are either into computing or people who are on the look out for a new laptop. However I think the target audience for this advert would be mainly for class A and class B.
The purpuse of this commercial is to advertise the new iPhone 4s. This advert also appeals to lots of people both male and female as they are advertising a new phone. I think this advert is aimed at people 16 years old and older. I think the advert is aimed mostly at Class A and Class B audience.
The purpuse of this commercial is to advertise the new Lynx Excite lynx deodorant. This advert would appeal to males over the age of 14 or when they start using deodorant. This advert would be most appealing to the students class and young adults.
Tuesday, 6 December 2011
Monday, 5 December 2011
Advert Evaluation (TP)
The advert is about Volvic water. In the video, Raymond is drinking fountain water and doesn't like the way it tastes. He then sees me coming around a corner with two girls at each side of me looking at the bottled water (Volvic) in my hands as we pass him.
The recording stage of the advert was faster than we thought it would it would be which was very good as we saved a lot of time. Also me received a lot of positive feed back from people who watched our video.
The fact that we finished recording and edited the video in a short amount of time really pleased me. Also I was surprised that me and the people I was working with got so much out of the way. The area we chose to record at was perfect and the effects and titles Jacq Charles edited into the video was a really good touch to add to the videos humor.
I am really proud of the final part of the advert where the camera is zoomed in on a close up of the volvic water bottle and am in the back ground walking off with the two girls because it reminds me of the Lynks adverts and looks so professional. I think the titles also gives the advert its professional look.
The persuasive techniques my group used in our advert I would say is sex appeal, Lifestyle, Humor and Exaggeration because the message we are sending is that if you have volvic water you will enjoy water more and have more chances of being with a girl.
The recording stage of the advert was faster than we thought it would it would be which was very good as we saved a lot of time. Also me received a lot of positive feed back from people who watched our video.
The fact that we finished recording and edited the video in a short amount of time really pleased me. Also I was surprised that me and the people I was working with got so much out of the way. The area we chose to record at was perfect and the effects and titles Jacq Charles edited into the video was a really good touch to add to the videos humor.
I am really proud of the final part of the advert where the camera is zoomed in on a close up of the volvic water bottle and am in the back ground walking off with the two girls because it reminds me of the Lynks adverts and looks so professional. I think the titles also gives the advert its professional look.
The persuasive techniques my group used in our advert I would say is sex appeal, Lifestyle, Humor and Exaggeration because the message we are sending is that if you have volvic water you will enjoy water more and have more chances of being with a girl.
I think our advert would be successful if we were aiming for teenagers to buy the water but if the advert was to be aimed more at a wider audience I don't think it would do so well. The lifestyle and humor aspect might appeal to most people but usually modern water advertising adverts focus of sports and facts on how to stay hydrated which my groups adverts doesn't.
Originally my groups advert was aimed at both males and females but because the main character of our advert is a male it would probably appeal more to guys and result in having more male buyers than female buyers.
I received a bit of feed back after uploading the video to my blog. All the feed back I got was positive. People said things like the advert made them smile and also they liked the editing.
My group actually originally planed to make an advert to promote nike but we ended up changing our idea at the very last minute to promoting volvic water. The reason we changed our idea was because we had started recording our nike advert but needed to record more on another day and then when that day came one of the actors who was previously in the video couldn't make it so we decided we would try one of our substitute ideas.
I think we could have improved the video by making it look more realistic because in the advert You will notice me walking with the girls but not talking or communicating with them. I think it would be more convincing if it looked like I was also communicating with the girls as well as walking with them. Over all I am happy with my advert.
I received a bit of feed back after uploading the video to my blog. All the feed back I got was positive. People said things like the advert made them smile and also they liked the editing.
My group actually originally planed to make an advert to promote nike but we ended up changing our idea at the very last minute to promoting volvic water. The reason we changed our idea was because we had started recording our nike advert but needed to record more on another day and then when that day came one of the actors who was previously in the video couldn't make it so we decided we would try one of our substitute ideas.
I think we could have improved the video by making it look more realistic because in the advert You will notice me walking with the girls but not talking or communicating with them. I think it would be more convincing if it looked like I was also communicating with the girls as well as walking with them. Over all I am happy with my advert.
Thursday, 1 December 2011
Tuesday, 29 November 2011
Monday, 28 November 2011
Tuesday, 22 November 2011
Product Name: The product being advertised in this commercial is Galaxy chocolate
Persuasive Techniques: The persuasive technique that is used in this advert is the use of descriptive language. The woman seen in the commercial describes both how good the chocolate tastes and how relaxed and satisfied it makes her feel.
Product USP: The unique selling point of this advert is the whole book theme and how relaxing the chocolate is meant to make you feel while you are reading. I'd say they are aiming this advert to readers who want a snack that would suit them best for reading as they refer to Galaxy as "the best reading companion".
Product Name: The product that is being advertised in this advert is a new Skoda
Persuasive Techniques: This advert persuades people in to buying their product by exaggerating the cars manufacturing process and putting across the idea that the car can handle anything.
Product USP: The unique selling point of this advert is that the car is being portrayed as a new exciting car that is meant to withstand anything as its created by monsters and cyborgs.
Product Name: The product is Old spice body washing gel
Persuasive Techniques: The persuasive techniques in this video are very easy to spot. The advert also uses things like repetition and alliteration to promote their product.
Product USP: The unique selling point of this video is the way they persuade people into buying the body wash. They are trying to say that with old spice body wash your fantasies will come a reality.
Task 2 Persuasive techniques
This is an advert which uses the anecdote technique: http://www.youtube.com/watch?v=zwIINkp-B9w
This advert uses lots of adjectives: http://www.youtube.com/watch?v=EHFKE6PD_6U
This advert uses lots of repetition: http://www.youtube.com/watch?v=1ohgC2_UGqw
This advert uses statistics to sell their idea: http://www.youtube.com/watch?v=ntBJaiNBbHo
This advert uses real facts to sell their idea: http://www.youtube.com/watch?v=dMs2uxRdIVM
This advert uses lots of adjectives: http://www.youtube.com/watch?v=EHFKE6PD_6U
This advert uses lots of repetition: http://www.youtube.com/watch?v=1ohgC2_UGqw
This advert uses statistics to sell their idea: http://www.youtube.com/watch?v=ntBJaiNBbHo
This advert uses real facts to sell their idea: http://www.youtube.com/watch?v=dMs2uxRdIVM
Monday, 21 November 2011
Tuesday, 15 November 2011
Monday, 14 November 2011
Monday, 31 October 2011
Advertising (30.1.1)
What is TV advertising and advertising?
TV advertising is a form of promotion that you would probably see on TV between program breaks for a certain product persuading you to buy it. TV adverts appear on so many different channels because there are so many of them promoting different things.
Media researchers say that the amount of advertisement that the americans take in is more than 3000 each day because it can be seen everywhere in their life. Ive even noticed its the same with London. As soon as we wake up we are forced to see advertisement whether we acknowledge it or not it is till there.
Adverts are displayed everywhere and not just on TV. They are everywhere in the streets on billboards, on the side of busses and inside of train stations. No matter where you are you are in the city you are bound to see at least more than three advertisements.
Advertisements are so powerful that even countries that don't speak english understand what coca cola means.
TV adverts have many similarities as they all share the same purpose which is to promote and sell. Although most adverts are creative and have there own originality to them, some adverts tend to use a lot of repetition and some adverts use catchy songs to get the viewers attention but the majority of adverts nowadays all use some form of character for the viewers to relate too.
When making an advert, researching other adverts and other ways to connect with the audience is an important phase. To make an advert a success you have to study what makes other adverts successful and experiment with certain elements like colour use and other technique to make your advert more improved than the other successful adverts.
Advertising doesn't always work especially when what your offering isn't presented well enough. The product that is being promoted in an advert must make the viewer think its something he or she needs even if they don't. An advertiser called Leo Burnett once shared to people that creativity and uses of character can change human behavior which can be very useful when you are trying to get people to buy your product. The frosties breakfast cereal has Tony the tiger in their adverts who has nothing to do with cereal but it works because the viewers can relate to the tiger as he is a creative character supporting the breakfast cereal.
Advertisements sometimes use a lot of money just to make their adverts interesting so that the viewers don't change the channel and it often works even with me. Advertisers want their adverts to be so entertaining and so gripping that they even sometimes hire famous celebrities to help promote their product. They will use lots of special effects and lots of drama in the space of 2 minutes if not less just to get you to buy their product.
Advertisers are always trying to find new ways of advertising their products. They will do anything just to promote their product. Some advertisers have even tried paying their viewers just to check out the adverts online. The future of advertising is infinite.
TV advertising is a form of promotion that you would probably see on TV between program breaks for a certain product persuading you to buy it. TV adverts appear on so many different channels because there are so many of them promoting different things.
Media researchers say that the amount of advertisement that the americans take in is more than 3000 each day because it can be seen everywhere in their life. Ive even noticed its the same with London. As soon as we wake up we are forced to see advertisement whether we acknowledge it or not it is till there.
Adverts are displayed everywhere and not just on TV. They are everywhere in the streets on billboards, on the side of busses and inside of train stations. No matter where you are you are in the city you are bound to see at least more than three advertisements.
Advertisements are so powerful that even countries that don't speak english understand what coca cola means.
TV adverts have many similarities as they all share the same purpose which is to promote and sell. Although most adverts are creative and have there own originality to them, some adverts tend to use a lot of repetition and some adverts use catchy songs to get the viewers attention but the majority of adverts nowadays all use some form of character for the viewers to relate too.
When making an advert, researching other adverts and other ways to connect with the audience is an important phase. To make an advert a success you have to study what makes other adverts successful and experiment with certain elements like colour use and other technique to make your advert more improved than the other successful adverts.
Advertising doesn't always work especially when what your offering isn't presented well enough. The product that is being promoted in an advert must make the viewer think its something he or she needs even if they don't. An advertiser called Leo Burnett once shared to people that creativity and uses of character can change human behavior which can be very useful when you are trying to get people to buy your product. The frosties breakfast cereal has Tony the tiger in their adverts who has nothing to do with cereal but it works because the viewers can relate to the tiger as he is a creative character supporting the breakfast cereal.
Advertisements sometimes use a lot of money just to make their adverts interesting so that the viewers don't change the channel and it often works even with me. Advertisers want their adverts to be so entertaining and so gripping that they even sometimes hire famous celebrities to help promote their product. They will use lots of special effects and lots of drama in the space of 2 minutes if not less just to get you to buy their product.
Advertisers are always trying to find new ways of advertising their products. They will do anything just to promote their product. Some advertisers have even tried paying their viewers just to check out the adverts online. The future of advertising is infinite.
Tuesday, 11 October 2011
My Evaluation for my profile video
Recently I have been working on a video about my self. In the video I briefly explained a little about myself, background and hobbies. When I completed it I upload it to my blog so I could recieve feed back. I made the video so that people could learn a little bit about me and also to show off my media creativity and also to experiment with the 5 sot rule I previously learnt.
Making the video wasnt as long as I thought it would be. I originally had time limits set for me to have cirtian things done from the log book but I thought it would be a good idea to try and beat those times by giving my self my own time limit with in the original ones in order to make sure I had enough time to edit my video. One of the first thing I done was researched other bio videos so I had a rough idea of what I wanted mine to look like. Then I made a rough script I was going to develop on. As I developed my script I recorded parts of my video at the same time so that I knew what things I could improve on in the script and what would look better.
A few things whent well and some didnt. One thing that definitly went well was the my video timing. I got everything I wanted to recored quicker than I thought I would and edited it quicker than I expected to as well. I also recieved a lot of good feed back but there was one thing that was mentioned that I could have improved on and that was my voice in the video was not loud enough. I also think that I could have spoken more clear in the video as well as raised my voice levels. Over all, people enjoyed my video and gave me really positive feed back so I am happy with my video.
If I was to re do my video I would definitely speak louder and more cleare and maybe add more information and different locations other than just recording around college. I also would have lots more different shots incourperated in my video and probably more titles for the other subjects I would probably go on to talk about. I would also enclude footage of me skatboarding and doing all the other stuff I do as cut away sequences befor talking about a new subject in the video.
Making the video wasnt as long as I thought it would be. I originally had time limits set for me to have cirtian things done from the log book but I thought it would be a good idea to try and beat those times by giving my self my own time limit with in the original ones in order to make sure I had enough time to edit my video. One of the first thing I done was researched other bio videos so I had a rough idea of what I wanted mine to look like. Then I made a rough script I was going to develop on. As I developed my script I recorded parts of my video at the same time so that I knew what things I could improve on in the script and what would look better.
A few things whent well and some didnt. One thing that definitly went well was the my video timing. I got everything I wanted to recored quicker than I thought I would and edited it quicker than I expected to as well. I also recieved a lot of good feed back but there was one thing that was mentioned that I could have improved on and that was my voice in the video was not loud enough. I also think that I could have spoken more clear in the video as well as raised my voice levels. Over all, people enjoyed my video and gave me really positive feed back so I am happy with my video.
If I was to re do my video I would definitely speak louder and more cleare and maybe add more information and different locations other than just recording around college. I also would have lots more different shots incourperated in my video and probably more titles for the other subjects I would probably go on to talk about. I would also enclude footage of me skatboarding and doing all the other stuff I do as cut away sequences befor talking about a new subject in the video.
Legal and Ethnical
What does copy right mean?
Copyright is a legal concept, made by governments, giving the creator of an original work of ownership and exclusive rights to control its distribution for a certain time period, after which the work enters the public.
Here are three examples of copy righted products:
Music
Videos
Images
Here are two web sites where you can find copy right free music:
http://soundcloud.com/
Here is a website where you can find free or low fee photographs:
What is a location release form and why is it needed for filming?
A location release for is something you need to fill out before going to record in certain places. Usually you can just go out and record in most places but if you want to record something on someones property like trafalgar square or private property you'll often find you will have to pay a fee and fill out a location release form.
What is a contributor release form and why is it required?
A contributor release form is basically a for that an actor or actress would have to fill out before taking part in any shooting to say that he or she is agreeing that the copyright and all other rights in respect of he or she's performance is assigned to what ever company they are working with. The form requires these details:
TITLE OF FILM:
PRODUCTION COMPANY:
NAME OF ARTISTE:
ADDRESS:
DATE OF FILMING:
And then they will have to read what they are agreeing to before they print their names again before giving their signature at the very bottom of the form.
Monday, 10 October 2011
Tuesday, 27 September 2011
Mind map for uses of video
Educational video: http://www.youtube.com/watch?v=SQjw06OKDxs
Informative video: http://www.youtube.com/watch?v=UX4fTY9FgbA
Entertainment video: http://youtu.be/9QoNouEfjuo
Promotional video: http://www.youtube.com/watch?v=NrzhBger6fk&feature=related
Viral Marketing video: http://www.youtube.com/watch?v=TnzFRV1LwIo
Monday, 26 September 2011
My video script
Script | Visuals |
Hi my name is Jordan. Am 18 years old, I live in south London and am attending city of westminster college. So when I leave City of Westminster college I want to go to university to continue studying Tv and film or what ever other media related course I choose and then graduate to have my own job in the media industry. It would be cool to work with a Tv company and have a freelance job at the same time helping out with films and special effects editing. I was born in London in 1992 in a hospital called Kings college hospital which is in Camberwell but my Grandparents are originally Jamaican. two things people may not know about me is I've got family over in America and one of my mums great grand mothers was indian. Am a really active person, I do parkour, I breakdance and cwalk and other dance styles in my spare time | First Ill start with a shot that pans up as i go into college. I will then get lots of different shots of me walking around the college. Ill have a medium close up shot of me sitting at the stairs at on the ground floor of the college I will have a close up shot panning across the colleges sign at the entrance and then shots of me walking around college. This shot will be a medium close up of me in a hall way. Ill have some footage of me recording things in college from different shots and angles. Ill have a medium shot of me sitting on a chair talking to the camera. Ill add a short video of me cwalking. |
Monday, 19 September 2011
My video ideas
This is what my mind map looked like
Information bubble:
- My name is Jordan Tarik Kamara white
- am 18
- My birthday is in November
- I have 5 other siblings
- My favorite color is purple
- I want to work with a TV company and do freelance work at the same time to build up money and experience for my own company if ever I choose to make one
- Dance training area
- Skate park
- Gym
Hobbies and other things I can talk about:
- Dancing
- Free running
- Making videos
- skateboarding
Wednesday, 14 September 2011
Video analysis of user generated video
Title of the video:Minecraft: The Last Minecraft
This is the URL for this video: http://www.youtube.com/watch?v=8uyxVmdaJ-w
What happens in the video: The video is about two survivors of a zombie infection out break fight their way across the land to a minecart so they can escape the minecraft world they are trapped in.
Who is the target audience: The audience of the video would mostly be Mincraft fans and people who are subscribed and following the users channel.
What digital platform did the video appear on: The video appeared on an internet social netwo website called youtube.
What is the purpose of the video:The purpose of this video was to entertain Minecraft fans and to experiment with special effects using the insparation of a poppular video game.
Other technical aspects: The Quality of the video is HD and the sound is very clear
This is the URL for this video: http://www.youtube.com/watch?v=8uyxVmdaJ-w
What happens in the video: The video is about two survivors of a zombie infection out break fight their way across the land to a minecart so they can escape the minecraft world they are trapped in.
Who is the target audience: The audience of the video would mostly be Mincraft fans and people who are subscribed and following the users channel.
What digital platform did the video appear on: The video appeared on an internet social netwo website called youtube.
What is the purpose of the video:The purpose of this video was to entertain Minecraft fans and to experiment with special effects using the insparation of a poppular video game.
Other technical aspects: The Quality of the video is HD and the sound is very clear
Video analysis of user generated video
Title of the video: Dubstep guns
This is the URL for this video: http://www.youtube.com/watch?v=hDlif8Km4S4
What happens in the video: You see some one being chassed. He trys to escape from a wherehouse looking building calling for back up but ends up getting shot. The hedquaters he calls to ends up sending a special unit with guns that shoot out lazers and dubstep music to help fight some sort of orginastion.
Who is the target audience: People who listen to dubstep and the followers of the users account on youtube.
What digital platform did the video appear on:The video appeared on an internet social network website called youtube.
What is the purpose of the video: The purpose of the video was to experiment with digital effects and the use of dubstep music in an action scene.
Other technical aspects: The video quality was really clear and the video had a lot of shots from different angles. The genere of the video is mostly action. The sound quality was really good.
This is the URL for this video: http://www.youtube.com/watch?v=hDlif8Km4S4
What happens in the video: You see some one being chassed. He trys to escape from a wherehouse looking building calling for back up but ends up getting shot. The hedquaters he calls to ends up sending a special unit with guns that shoot out lazers and dubstep music to help fight some sort of orginastion.
Who is the target audience: People who listen to dubstep and the followers of the users account on youtube.
What digital platform did the video appear on:The video appeared on an internet social network website called youtube.
What is the purpose of the video: The purpose of the video was to experiment with digital effects and the use of dubstep music in an action scene.
Other technical aspects: The video quality was really clear and the video had a lot of shots from different angles. The genere of the video is mostly action. The sound quality was really good.
Tuesday, 13 September 2011
Video generated video definition
Video generated videos are basically amateur videos made by people who are not paid to make the video. Pretty much all user generated videos get posted on the internet. Some user generated videos go viral and sometimes the creator of the video may benefit a lot from their efforts.
Video Analysis
Title of the video: Microsoft Xbox - Champagne
This is the URL for this video: http://www.youtube.com/watch?v=fQyx6PCd2F4&feature=player_embedded
What happens in the video: A pregnant woman gives birth to a baby which flies out of the hospital window and evolves into a man as he is fling. By the end of the advertisement he is old and falls out of the sky into a grave.
Who is the target audience: I think the target audience would be universal seeing as a lot of people play games nowadays.
What digital platform did the video appear on: The video appeared on TV but can be found on youtube.
What is the purpose of the video: The purpose of this video is to get people to maybe purchase an Xbox and to encourage people to play more games before they die.
Other technical aspects: You can here whats going on in the video but the sound quality is a bit poor. There are a lot of good shots in the beginning as the women is giving birth. I thought the special effects for the umbilical cored was poor.
This is the URL for this video: http://www.youtube.com/watch?v=fQyx6PCd2F4&feature=player_embedded
What happens in the video: A pregnant woman gives birth to a baby which flies out of the hospital window and evolves into a man as he is fling. By the end of the advertisement he is old and falls out of the sky into a grave.
Who is the target audience: I think the target audience would be universal seeing as a lot of people play games nowadays.
What digital platform did the video appear on: The video appeared on TV but can be found on youtube.
What is the purpose of the video: The purpose of this video is to get people to maybe purchase an Xbox and to encourage people to play more games before they die.
Other technical aspects: You can here whats going on in the video but the sound quality is a bit poor. There are a lot of good shots in the beginning as the women is giving birth. I thought the special effects for the umbilical cored was poor.
Video Analysis
Title of the video: John West Salmon "Bear Fight" ad
This is the URL for this video: http://www.youtube.com/watch?v=CVS1UfCfxlU&feature=player_embedded
What happens in the video: In the video you see a bear and a man fighting for the Salmon.
Who is the target audience: The target audience for the video will probably be universal but mostly to people who want to buy good salmon.
What digital platform did the video appear on: The video originally appeared on TV but can now be found online on websites such as youtube and veoh.
What is the purpose of the video: The purpose of the video is to sell salmon and maybe make people laugh and remember the advertisement.
Other technical aspects: From the start of the video you here a voice over telling you what the bears are doing at the riverbank. As the man runs on to the shot the camera zooms in from a long shot to a medium shot of the bear and the man fighting with a bit of camera shake following the fight. The picture quality is a bit poor but the sound is clear and they even included sound effects for when the man punches and hits the bear.
This is the URL for this video: http://www.youtube.com/watch?v=CVS1UfCfxlU&feature=player_embedded
What happens in the video: In the video you see a bear and a man fighting for the Salmon.
Who is the target audience: The target audience for the video will probably be universal but mostly to people who want to buy good salmon.
What digital platform did the video appear on: The video originally appeared on TV but can now be found online on websites such as youtube and veoh.
What is the purpose of the video: The purpose of the video is to sell salmon and maybe make people laugh and remember the advertisement.
Other technical aspects: From the start of the video you here a voice over telling you what the bears are doing at the riverbank. As the man runs on to the shot the camera zooms in from a long shot to a medium shot of the bear and the man fighting with a bit of camera shake following the fight. The picture quality is a bit poor but the sound is clear and they even included sound effects for when the man punches and hits the bear.
Monday, 12 September 2011
Glossary of terms
.MOV
.MOV is a special video format for the apple quick time player. This is avalible for macinton as well as windows operated computers.
Avi
Avi is a acronym for Audio video interleave. Avi is a multimedia container format introduced by Microsoft windows.
Streaming
The word streaming is used to describe information being shares wirelessly between two machines/computers
File compression
File compression allows you to make one or more files in to a smaller zip file that can be accessible by opening it up once it has been opened up.
Aspect ratio
The aspect ratio of an image is the ratio of the width of the image of its hight , expressed also as two numbers separated by a colon.
Frame rates
Frame rates can also be referred to as frame frequency as it is the frequency of frames taken per second.
.MOV is a special video format for the apple quick time player. This is avalible for macinton as well as windows operated computers.
Avi
Avi is a acronym for Audio video interleave. Avi is a multimedia container format introduced by Microsoft windows.
Streaming
The word streaming is used to describe information being shares wirelessly between two machines/computers
File compression
File compression allows you to make one or more files in to a smaller zip file that can be accessible by opening it up once it has been opened up.
Aspect ratio
The aspect ratio of an image is the ratio of the width of the image of its hight , expressed also as two numbers separated by a colon.
Frame rates
Frame rates can also be referred to as frame frequency as it is the frequency of frames taken per second.
Brand new blog 2011/2021
Hello!
My name is jordan
I am 18 years old
I am 5 '7
I create stuff
I freerun, breakdance and make videos in my spare time
I would say I am a friendly person
I am looking forward to 2012 =]
My name is jordan
I am 18 years old
I am 5 '7
I create stuff
I freerun, breakdance and make videos in my spare time
I would say I am a friendly person
I am looking forward to 2012 =]
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