Tuesday, 13 September 2011

Video Analysis

Title of the video: Microsoft Xbox - Champagne 


This is the URL for this video: http://www.youtube.com/watch?v=fQyx6PCd2F4&feature=player_embedded


What happens in the video: A pregnant woman gives birth to a baby which flies out of the hospital window and evolves into a man as he is fling. By the end of the advertisement he is old and falls out of the sky into a grave.


Who is the target audience: I think the target audience would be universal seeing as a lot of people play games nowadays. 


What digital platform did the video appear on: The video appeared on TV but can be found on youtube.


What is the purpose of the video: The purpose of this video is to get people to maybe purchase an Xbox and to encourage people to play more games before they die. 


Other technical aspects: You can here whats going on in the video but the sound quality is a bit poor. There are a lot of good shots in the beginning as the women is giving birth. I thought the special effects for the umbilical cored was poor. 

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