Title of the video: John West Salmon "Bear Fight" ad
This is the URL for this video: http://www.youtube.com/watch?v=CVS1UfCfxlU&feature=player_embedded
What happens in the video: In the video you see a bear and a man fighting for the Salmon.
Who is the target audience: The target audience for the video will probably be universal but mostly to people who want to buy good salmon.
What digital platform did the video appear on: The video originally appeared on TV but can now be found online on websites such as youtube and veoh.
What is the purpose of the video: The purpose of the video is to sell salmon and maybe make people laugh and remember the advertisement.
Other technical aspects: From the start of the video you here a voice over telling you what the bears are doing at the riverbank. As the man runs on to the shot the camera zooms in from a long shot to a medium shot of the bear and the man fighting with a bit of camera shake following the fight. The picture quality is a bit poor but the sound is clear and they even included sound effects for when the man punches and hits the bear.
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