What is TV advertising and advertising?
TV advertising is a form of promotion that you would probably see on TV between program breaks for a certain product persuading you to buy it. TV adverts appear on so many different channels because there are so many of them promoting different things.
Media researchers say that the amount of advertisement that the americans take in is more than 3000 each day because it can be seen everywhere in their life. Ive even noticed its the same with London. As soon as we wake up we are forced to see advertisement whether we acknowledge it or not it is till there.
Adverts are displayed everywhere and not just on TV. They are everywhere in the streets on billboards, on the side of busses and inside of train stations. No matter where you are you are in the city you are bound to see at least more than three advertisements.
Advertisements are so powerful that even countries that don't speak english understand what coca cola means.
TV adverts have many similarities as they all share the same purpose which is to promote and sell. Although most adverts are creative and have there own originality to them, some adverts tend to use a lot of repetition and some adverts use catchy songs to get the viewers attention but the majority of adverts nowadays all use some form of character for the viewers to relate too.
When making an advert, researching other adverts and other ways to connect with the audience is an important phase. To make an advert a success you have to study what makes other adverts successful and experiment with certain elements like colour use and other technique to make your advert more improved than the other successful adverts.
Advertising doesn't always work especially when what your offering isn't presented well enough. The product that is being promoted in an advert must make the viewer think its something he or she needs even if they don't. An advertiser called Leo Burnett once shared to people that creativity and uses of character can change human behavior which can be very useful when you are trying to get people to buy your product. The frosties breakfast cereal has Tony the tiger in their adverts who has nothing to do with cereal but it works because the viewers can relate to the tiger as he is a creative character supporting the breakfast cereal.
Advertisements sometimes use a lot of money just to make their adverts interesting so that the viewers don't change the channel and it often works even with me. Advertisers want their adverts to be so entertaining and so gripping that they even sometimes hire famous celebrities to help promote their product. They will use lots of special effects and lots of drama in the space of 2 minutes if not less just to get you to buy their product.
Advertisers are always trying to find new ways of advertising their products. They will do anything just to promote their product. Some advertisers have even tried paying their viewers just to check out the adverts online. The future of advertising is infinite.
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