This is an advert which uses the anecdote technique: http://www.youtube.com/watch?v=zwIINkp-B9w
This advert uses lots of adjectives: http://www.youtube.com/watch?v=EHFKE6PD_6U
This advert uses lots of repetition: http://www.youtube.com/watch?v=1ohgC2_UGqw
This advert uses statistics to sell their idea: http://www.youtube.com/watch?v=ntBJaiNBbHo
This advert uses real facts to sell their idea: http://www.youtube.com/watch?v=dMs2uxRdIVM
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