I have improved my camera drama video

My bad day video

Product Name: The product being advertised in this commercial is Galaxy chocolate

Persuasive Techniques: The persuasive technique that is used in this advert is the use of descriptive language. The woman seen in the commercial describes both how good the chocolate tastes and how relaxed and satisfied it makes her feel.

Product USP: The unique selling point of this advert is the whole book theme and how relaxing the chocolate is meant to make you feel while you are reading. I'd say they are aiming this advert to readers who want a snack that would suit them best for reading as they refer to Galaxy as "the best reading companion".






Product Name: The product that is being advertised in this advert is a new Skoda

Persuasive Techniques: This advert persuades people in to buying their product by exaggerating the cars manufacturing process and putting across the idea that the car can handle anything.

Product USP: The unique selling point of this advert is that the car is being portrayed as a new exciting car that is meant to withstand anything as its created by monsters and cyborgs.





Product Name: The product is Old spice body washing gel

Persuasive Techniques: The persuasive techniques in this video are very easy to spot. The advert also uses things like repetition and alliteration to promote their product.

Product USP: The unique selling point of this video is the way they persuade people into buying the body wash. They are trying to say that with old spice body wash your fantasies will come a reality.

Task 2 Persuasive techniques

This is an advert which uses the anecdote technique:  http://www.youtube.com/watch?v=zwIINkp-B9w

This advert uses lots of adjectives: http://www.youtube.com/watch?v=EHFKE6PD_6U

This advert uses lots of repetition: http://www.youtube.com/watch?v=1ohgC2_UGqw

This advert uses statistics to sell their idea: http://www.youtube.com/watch?v=ntBJaiNBbHo

This advert uses real facts to sell their idea: http://www.youtube.com/watch?v=dMs2uxRdIVM

Task 3

Nike presentation

Durex on Prezi

Mind map for freerunning race idea

Mind map one for the Relay race idea

Advertising video