Task 5 Advertising

The purpuse of this commercial is to advertise laptops and promote Currys. I think this advert would appeal to both male and females and also a lot of people from the age group of 18 to 40 who are either into computing or people who are on the look out for a new laptop. However I think the target audience for this advert would be mainly for class A and class B.


The purpuse of this commercial is to advertise the new iPhone 4s. This advert also appeals to lots of people both male and female as they are advertising a new phone. I think this advert is aimed at people 16 years old and older. I think the advert is aimed mostly at Class A and Class B audience.


The purpuse of this commercial is to advertise the new Lynx Excite lynx deodorant. This advert would appeal to males over the age of 14 or when they start using deodorant. This advert would be most appealing to the students class and young adults.

Story board for the Volvic advert

Advert Evaluation (TP)

The advert is about Volvic water. In the video, Raymond is drinking fountain water and doesn't like the way it tastes. He then sees me coming around a corner with two girls at each side of me looking at the bottled water (Volvic) in my hands as we pass him.

The recording stage of the advert was faster than we thought it would it would be which was very good as we saved a lot of time. Also me received a lot of positive feed back from people who watched our video.

The fact that we finished recording and edited the video in a short amount of time really pleased me. Also I was surprised that me and the people I was working with got so much out of the way. The area we chose to record at was perfect and the effects and titles Jacq Charles edited into the video was a really good touch to add to the videos humor.

I am really proud of the final part of the advert where the camera is zoomed in on a close up of the volvic water bottle and am in the back ground walking off with the two girls because it reminds me of the Lynks adverts and looks so professional. I think the titles also gives the advert its professional look.

The persuasive techniques my group used in our advert I would say is sex appeal, Lifestyle, Humor and Exaggeration because the message we are sending is that if you have volvic water you will enjoy water more and have more chances of being with a girl.

I think our advert would be successful if we were aiming for teenagers to buy the water but if the advert was to be aimed more at a wider audience I don't think it would do so well. The lifestyle and humor aspect might appeal to most people but usually modern water advertising adverts focus of sports and facts on how to stay hydrated which my groups adverts doesn't.

Originally my groups advert was aimed at both males and females but because the main character of our advert is a male it would probably appeal more to guys and result in having more male buyers than female buyers.

I received a bit of feed back after uploading the video to my blog. All the feed back I got was positive. People said things like the advert made them smile and also they liked the editing.

My group actually originally planed  to make an advert to promote nike but we ended up changing our idea at the very last minute to promoting volvic water. The reason we changed our idea was because we had started recording our nike advert but needed to record more on another day and then when that day came one of the  actors who was previously in the video couldn't make it so  we decided we would try one of our substitute ideas.

I think we could have improved the video by making it look more realistic because in the advert You will notice me walking with the girls but not talking or communicating with them. I think it would be more convincing if it looked like I was also communicating with the girls as well as walking with them. Over all I am happy with my advert.  

Volvic Advert

Work for Andy

Channel 4 Company photo story on Prezi